About MSP Fuel

Built by MSP operators.
Built for your next stage.

We know what it takes to turn a business owner's ambition into a plan the whole team can execute.

Doug Lowenthal, MSP Fuel co-founder

A note from our founders

We've built and led MSPs. Capable leaders can still work from different assumptions about growth, capacity and priorities.

MSP Fuel connects those responsibilities to one company growth plan, with role-specific coaching around shared priorities and the outcomes each leader owns.

MSP Fuel is intentionally small by design. We’re selective about fit because understanding each company’s context and protecting the quality of the coaching groups matter to how we work.

Doug and Howard's signatures

Doug Lowenthal & Howard Borochaner

Co-founders, MSP Fuel

Howard Borochaner, MSP Fuel co-founder

Relevant experience for the result each seat owns.

Practitioner-level coaches help leaders work through the decisions required by their part of the plan. Their experience supports the work.

Our standard: a coach on every call who has achieved what that group is working to achieve. The experience must match the seat: owner-level operating decisions, operations structure and numbers, managed-services sales, or running the department being coached.

The company plan connects the coaching through one operating framework. For the practical methodology, read the service-delivery operating-model guide.

On Howard’s service-delivery work

“Howard's process driven approach will make an immediate and dramatic impact in terms of increasing professional services revenue and delivering projects more profitably.”
Gary PicaCEO, TruMethods

Gary Pica

CEO, TruMethods

On Howard’s service-delivery work

Howard Borochaner has been my business partner in two successful MSPs over the past 20 years. His experience as an operational leader was a key to our success. Delivering professional services projects to your MSP customers is a critical element of best in class profitability. Howard's process driven approach will make an immediate and dramatic impact in terms of increasing professional services revenue and delivering projects more profitably.

On Howard’s time at Apex

“Howard's leadership helped transform and grow the Apex organization, more than tripling revenues during his time at Apex.”
George MachCEO, Apex IT Group

George Mach

CEO, Apex IT Group

On Howard’s time at Apex

Howard's leadership helped transform and grow the Apex organization, more than tripling revenues during his time at Apex. He was instrumental in building an operational machine capable of rapid onboarding of new customers and providing impeccable support to the client base. Howard is creative, and due to his wealth of industry knowledge and experience, was always willing and able to roll up his sleeves to be a contributor and problem solver. He built and institutionalized operational process for multiple service delivery areas within the business and coached our staff members to consistently perform at their best.

MSP Scale Assessment

Start with the business you are trying to build.

A 45-minute owner-only session: X today, Y by when, who owns each result, and where execution breaks between seats.
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