

Achieve the MSP You've Always Wanted
We've walked in your shoes. We've experienced the sleepless nights, the constant firefighting, and the pressure to scale while staying profitable. We also know the incredible rewards of building an MSP that runs like a well-oiled machine—one where your team is aligned, your clients are thrilled, and your business grows predictably.
A Message From

That's why we created MSP Fuel. It's not just another training platform or community—it's the roadmap we wish we had when we were scaling our MSPs. Our proven framework, programs, and guidance are designed to help you overcome the exact challenges we faced, in a fraction of the time, and we'll be with you every step of the way.
Our Story
Our Story: The Origins of MSP Fuel
Howard's Journey: Creating a Proven Framework
As the COO and Co-Founder of Dynamic Digital Systems (DDS), Howard developed a transformative service delivery framework that led DDS to remarkable success.
- •$500K in MRR
- •Over 7,000 endpoints under management
- •30%+ net margins
After selling DDS, Howard repeated his success, scaling another MSP to similar results in just three years. His refined methodology became the foundation of Project Fuel, the precursor to MSP Fuel.
Doug's Story: Bringing the Vision to Life
Doug implemented Howard's framework at his own MSP, achieving remarkable results through systematic execution.
- •$300K in MRR
- •3,000 endpoints under management
- •30% net margins
After successfully selling his MSP, Doug felt compelled to partner with Howard to share this powerful system with other MSP owners. Together, they created MSP Fuel to deliver the tools, training, and coaching MSPs need to thrive.
Howard's Journey: Creating a Proven Framework
As the COO and Co-Founder of Dynamic Digital Systems (DDS), Howard developed a transformative service delivery framework that led DDS to remarkable success.
- •$500K in MRR
- •Over 7,000 endpoints under management
- •30%+ net margins
After selling DDS, Howard repeated his success, scaling another MSP to similar results in just three years. His refined methodology became the foundation of Project Fuel, the precursor to MSP Fuel.
Doug's Story: Bringing the Vision to Life
Doug implemented Howard's framework at his own MSP, achieving remarkable results through systematic execution.
- •$300K in MRR
- •3,000 endpoints under management
- •30% net margins
After successfully selling his MSP, Doug felt compelled to partner with Howard to share this powerful system with other MSP owners. Together, they created MSP Fuel to deliver the tools, training, and coaching MSPs need to thrive.
Meet the MSP Fuel Team
Meet the MSP Fuel Team
Our team is composed of experienced professionals who share a commitment to helping MSPs succeed. Together, we bring a wealth of expertise in operations, sales, marketing, and leadership to ensure our clients receive unparalleled support.

Doug Lowenthal
CEO & Co-Founder
Former MSP owner dedicated to helping others achieve transformative growth through proven methodologies.
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Howard Borochaner
COO & Co-Founder
Innovator of the MSP Fuel Framework with decades of success in scaling and selling MSPs.
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Jacob Lowenthal
Member Success Advisor
Ensuring every client maximizes their MSP Fuel experience through dedicated support.
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Ryan Mathews
Chief Marketing Officer
Crafting marketing strategies that drive awareness and engagement in the MSP community.
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El Largent
Digital Marketing Specialist
Elevating MSPs' digital presence through creative campaigns and strategic content.
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Marc Melvin
AI Specialist
Driving innovation through AI-powered tools and insights for MSP growth.
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Join Our Growing Team
We're growing and looking for passionate individuals to join our team. If you're excited about helping MSPs succeed, we'd love to hear from you.
Message us on LinkedInOur Core Values
Our Core Values
Growth Oriented
We firmly believe in personal and professional development, fostering an environment that promotes continuous learning and application of knowledge to create tangible results.
Service Humility
We approach our role as service providers with deep humility and gratitude. We understand that our success comes from the success of our clients, and we appreciate every opportunity to contribute to their growth.
Abundance Mindset
We believe in the limitless potential for growth and success. This positive, forward-thinking approach allows us to continually innovate and provide maximum value for our clients.
Genuine Connections
We foster open and honest relationships with clients, team members, and partners. Our approach is grounded in empathy, trust, and authenticity.
Action Driven
By taking swift and thoughtful action, we ensure that we are always moving towards our goals and our clients and partners can always rely on us. We prioritize efficiency and are always mindful that responsiveness is the fastest way to build rapport.
Systemized Approach
We respect and follow proven processes and systems that drive our success. Our approach is systematic yet flexible, allowing us to adapt to changing circumstances while maintaining our operational excellence.
Value Focused
We're focused on creating value in everything we do. We strive to offer products and services that significantly enrich the lives and businesses of our clients. Our goal is not just to meet our clients' expectations, but to consistently exceed them and drive their success.
MSP Fuel Impact
Our Impact
Real results from our proven methodology
MSP team members actively using our framework
Clients who successfully exited after going through our program
Founders expertise in MSP operations
MSP owners are entitled to a free Growth Session where an MSP Specialist will identify your biggest bottleneck and present the top strategies to accelerate growth. 100% free, no commitment.