Privacy Policy
Last Updated: September 27, 2026
Table of Contents
Introduction
Thank you for visiting one of our websites and/or downloading, installing or using one of our applications or platforms. We value your privacy and the security of your personal information. These Privacy Notices (these "Notices") describe the information we collect about you, how we use your information, the rights you have to restrict our use of your information, and our policies for protecting the security of your information. MSP Fuel LLC, which we will refer to as "MSP Fuel," "we," "us," or "our," owns and/or operates the www.mspfuel.com website and its related pages, sites, platforms, programs, software, applications and mobile applications, which we may change or update from time to time (collectively, the "Websites").
Consent and Changes
We explain how information is used when it is collected. Where processing requires consent, we ask for your choice before it begins and provide a way to withdraw it. Simply visiting this website does not give consent to optional analytics, marketing or saving a chat for quality review. Additional service-specific notices describe any different practices.
We update the date on this page when these Notices change. We provide notice of material changes and seek a new choice where required before using information for a new purpose that relies on consent.
Collection and Use of Personal Information
The term "personal information," when used in these Notices, means any information that, directly or indirectly, identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household or with an identified or identifiable natural person.
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Retention of Personal Information
We retain personal information for as long as needed to provide our services, maintain business relationships and records, and meet applicable obligations. We consider the purpose and sensitivity of the information, your ongoing use of our services, the need to provide access to saved assessments and business history, and applicable legal requirements. When information is no longer needed, we delete it or make it anonymous.
You may request deletion using the contact details in this policy. We may retain information where necessary to meet legal obligations, resolve disputes, protect security, or maintain records we are legally permitted or required to keep. Specific retention information for website chat appears in the Website Chat section below.
Personal Information of Minors
We do not knowingly collect personal information directly from children under the age of thirteen (13) (or such other digital age of consent in your jurisdiction, for example, sixteen (16) years of age in certain European countries) (each a "Minor") without parental consent. We do not sell or share the personal information of consumers under sixteen (16) years of age if we have actual knowledge of the individual's age. The Websites are general audience sites and are not specifically targeted to or intended for use by children.
If we learn we have collected or received personal information from a Minor without verification of parental consent, we will delete that information. If you believe we might have any information from or about a Minor, please contact us using the contact information we provided to you below.
Tracking User Activity and Opt-out Preference Signals
Optional PostHog and Google Analytics help us understand page visits, calls to action, and completed contact or assessment requests. Analytics start only after you choose to allow them. You can change your choice through Privacy preferences in the footer. We also disable optional analytics when your browser sends Do Not Track or Global Privacy Control.
We use a random browser identifier for analytics and CTA comparisons. We do not send names, email addresses, form text, assessment answers, financial inputs, or private return links to PostHog or Google Analytics. Session recording and automatic form capture are disabled. Choosing not to allow analytics does not prevent you from using the website or tools.
You may set your browser or device to send an opt-out preference signal, such as through the Global Privacy Control, to signal a request to opt-out of the sale or sharing of your personal information or a request to opt-out of the processing of your personal information for the purpose of targeted advertising. We will process any valid opt-out preference signal by honoring such opt-out preference signal as a request to opt-out of the sale and sharing of your personal information and/or a request to opt-out of the processing of your personal information for the purpose of targeted advertising for your browser or device and any consumer profile associated with your browser or device in accordance with applicable law. For more information on opt-out preference signals, please visit https://globalprivacycontrol.org.
Security
We have implemented reasonable security practices and procedures appropriate to the nature of each category of personal information that we collect from you to prevent unauthorized access, destruction, disclosure, modification and use or your personal information. If you create an account through the Websites, please select strong login credentials and do not share your password. Please contact us if you have any concerns regarding the security of your account or personal information.
AI Tools and Conversational Data
Website chat, when available
The website assistant is AI, not a person. If you start chat, MSP Fuel LLC processes your messages, replies, session identifier and timestamps to answer questions, and to review service quality only if you allow it. OpenAI processes questions to select relevant public information; Supabase and Railway provide storage and hosting. We do not send website chat transcripts to PostHog or use them to train a general-purpose AI model.
If you choose to share a conversation, we attach your submitted contact details, selected role and needs, and available messages to our private contact records for follow-up. Messages not previously retained are not recovered. Content expires with the conversation, within 90 days. The website publishes this information to PAT but cannot query PAT contacts. Deleting the conversation also queues removal of the shared transcript from PAT; delivery may be delayed if PAT is unavailable. Submitted contact details are not verified identity.
If you allow quality review, we retain your transcript for up to 90 days for authorized administrators to review. If you leave quality review unchecked, we do not retain your messages unless you later choose to share the conversation with our team. A technical session record expires within one day. OpenAI may retain API content in abuse-monitoring logs for up to 30 days, subject to its applicable exceptions. Limited hosting backups expire under the backup schedule.
For visitors covered by EU or UK data-protection law, the basis for this optional chat and quality review is your consent. You can withdraw it and delete the current conversation using Delete this conversation. Contact Support@MSPFuel.com to request access, correction, deletion, restriction or portability, or to object where applicable. We may verify your identity. You can complain to your local data-protection authority or the UK Information Commissioner. The assistant does not make decisions with legal or similarly significant effects.
Optional role and topic selections help the assistant recommend resources. When you book through chat, those selections are shared with your coach in the appointment; the chat transcript is not. With optional analytics enabled, we measure chat invitations, resource use, video playback and confirmed bookings using broad categories, without message text or contact details.
Service providers may process information in Canada, the United States or other locations under applicable contractual safeguards. Chat is optional; you can contact the team instead. Starting chat does not subscribe you to marketing. Please keep passwords, payment details and confidential client information out of chat. Voice and audio recording are not enabled.
Certain of our products and services include or are powered by artificial intelligence tools, including without limitation our Luna AI assistant (collectively, the "AI Tools"). When you interact with an AI Tool, we collect and process the inputs, prompts, conversations, responses, and associated metadata generated through your interaction (collectively, "Conversational Data"). We use Conversational Data to operate, maintain, secure, monitor, evaluate, and improve our AI Tools and our other products and services, including in anonymized or aggregated form. We retain Conversational Data for as long as reasonably necessary for these purposes or as required by applicable law.
We may use third-party artificial intelligence and cloud service providers to support the operation of our AI Tools. These third parties act as our service providers and process Conversational Data on our behalf and subject to appropriate contractual safeguards. We do not sell Conversational Data, and we do not use Conversational Data submitted by users to train any third-party general-purpose artificial intelligence model except as described in these Notices or with your express consent.
You should not submit to any AI Tool any information that is unlawful for you to disclose, that infringes the rights of any third party, or that contains sensitive personal information, payment card information, protected health information, or similar regulated data, except where we have expressly enabled and documented support for such information.
Links to Websites
Except as otherwise discussed in these Notices, these Notices only address the use and disclosure of information we collect. Other sites accessible through our Websites have their own privacy notice and data collection, use and disclosure practices. Please consult each site's privacy notice. We are not responsible for the policies or practices of third parties. You should contact these third parties directly if you have any questions about their use of the information that they collect.
Rights of Colorado, Connecticut, and Virginia Residents
This section applies to Colorado Consumers, as defined by the Colorado Privacy Act (the "CPA"), Connecticut Consumers, as defined by the Connecticut Data Privacy Act (the "CTDPA"), and Virginia Consumers, as defined by the Virginia Consumer Data Protection Act (the "VCDPA") that use our Websites. Capitalized terms defined in the CPA, CTDPA, or VCDPA that are used in this section shall have the same meaning as in the CPA, CTDPA, or VCDPA, as applicable.
We do not Sell your personal information. We may Process your personal information for Targeted Advertising. You have the right to opt-out of the Processing of your personal information for Targeted Advertising, as described below.
Right to Access
You have the right to confirm whether we are Processing your personal information, to access your personal information, and to ask that we provide you a copy of the personal information we collected about you in a portable format.
Right to Correct
You have the right to correct inaccuracies in your personal information. If offered as a feature of the Websites, you may be able to edit some of the information about you.
Right to Delete
You have the right to delete personal information that we have collected from or obtained about you.
Right to Opt-Out of Sales
You have the right to opt-out of the Sale of your personal information.
Right to Opt-Out of Targeted Advertising
You have the right to opt out of the processing of your personal information for purposes of Targeted Advertising. If offered as a feature of the Websites, you may be able exercise this right in part via the Websites.
Right to Opt-Out of Profiling
You have the right to opt-out of our processing of personal information for purposes of profiling. We do not offer a way for you to submit such a request because our profiling does not result in decisions that produce legal or similarly significant effects.
Right to Withdraw Consent
You have the right to withdraw your consent to our Processing of your sensitive personal information. We do not collect or Process your sensitive personal information and therefore, we do not offer a way for you to submit such a request.
Right to Appeal
If you are unsatisfied with our actions related to the exercise of one of your privacy rights above, you have the right to appeal our decision.
You or your authorized agent, provided that such you have given your authorized agent signed written permission, may exercise the above rights by contacting us using the contact information we provided below. If you make a privacy rights request, we will retain the personal information provided to us to fulfill your request for our record keeping purposes.
To protect the security of your personal information, depending on the nature of your request, you may be asked to provide information to verify your identity before your request can be processed. We will confirm receipt of your request and respond to your request as soon as we reasonably can and no later than legally required.
You have the right to not receive discriminatory treatment for exercising these privacy rights. We do not discriminate against you because you have exercised your privacy rights and we do not do the following as a result of your choice to exercise the privacy rights outline in these Notices: charge different rates for goods or services; provide a different level, quality, or availability of goods or services; or suggest any of the preceding will occur.
Rights of California Residents
This section applies to California Consumers, as defined by the California Privacy Rights Act (the "CPRA") that use our Websites. Capitalized terms defined in the CPRA that are used in this section shall have the same meaning as in the CPRA.
Right to Access
You have the right to (i) confirm whether we are processing your personal information and (ii) obtain a copy of your personal information we collected about you in a structured, commonly used and machine-readable format.
Right to Delete
You have the right to delete all or some of the personal information we have collected about you, subject to certain exceptions permitted under Section 1798.105 of the CPRA. Removal may not encompass all possible locations; for example, back-ups, information in our systems for business purposes such as, transaction records and warranty information.
Right to Correct
You have the right to change, update or correct inaccurate personal information that we maintain about you. If offered as a feature of the Websites, you may be able to edit some of the information about you.
Right to Opt-Out
You have the right to opt-out of the sale or sharing of your personal information.
Right to Limit
You have the right to request that certain businesses limit the use of your sensitive personal information to certain uses permitted under Section 1798.121 of the CPRA. We do not collect, use, or disclose your sensitive personal information and therefore, we do not offer a way for you to submit such a request.
You or your authorized agent, provided that you have given your authorized agent signed written permission, may exercise your rights listed above by contacting us using the contact information we provided to you below or by using this contact link to submit your request via a webform.
Depending on the nature of your request, you may be asked to provide information to verify your identity before your request can be processed. We will confirm receipt of your request and respond to your request as soon as we reasonably can and no later than legally required.
You have the right to not receive discriminatory treatment for exercising these privacy rights. We do not discriminate against you because you have exercised your rights under the CPRA, and we do not do the following as a result of your choice to exercise any rights as outlined in these Notices: charge different rates for goods or services; provide a different level or quality of goods or services; or suggest any of the preceding will occur. If you are an employee, applicant or independent contractor, you will not be retaliated against for exercising your rights under the CPRA.
Rights of Utah Residents
This section applies to Utah Consumers, as defined by the Utah Consumer Privacy Act (the "UCPA"), that use our Websites. Capitalized terms defined in the UCPA that are used in this section shall have the same meaning as in the UCPA.
We do not Sell your personal information. We may Process your personal information for Targeted Advertising. You have the right to opt-out of the Processing of your personal information for Targeted Advertising, as described below.
Right to Access
You have the right to confirm whether we are Processing your personal information, to access your personal information, and to ask that we provide you a copy of the personal information we collected about you in a portable, readily usable format, to the extent technically feasible and practicable.
Right to Delete
You have the right to delete personal information that we have collected from or obtained about you.
Right to Opt-Out of Sales
You have the right to opt-out of the Sale of your personal information.
Right to Opt-Out of Targeted Advertising
You have the right to opt out of the processing of your personal information for purposes of Targeted Advertising. If offered as a feature of the Websites, you may be able exercise this right in part via the Websites.
You or, in the case of a known child or a consumer subject to guardianship, conservatorship, or other protective arrangement, your parent, guardian or conservator (each an "authorized agent"), as applicable, may exercise the above rights by contacting us using the contact information we provided below, or using this contact link to submit the request via a webform.
You have the right to not receive discriminatory treatment for exercising these privacy rights. We do not discriminate against you because you have exercised your privacy rights and we do not do the following as a result of your choice to exercise the privacy rights outline in these Notices: deny a good or service, charge different rates for goods or services; provide a different level of quality of goods or services; or suggest any of the preceding will occur.
Rights of Nevada Residents
We do not sell (as defined under Nevada law N.R.S. 603A.333) any Covered Information (as defined under Nevada law N.R.S. 603A.320). If we do so, we will let you know in these Notices and you will have the right to opt out of selling of certain Covered Information under Nevada law by contacting us using the contact information we provided to you below, or as otherwise provided in these Notices or the Websites. If you would like to make a further inquiry regarding the sale of your Covered Information, please contact us using the contact information we provided to you below.
California's Shine the Light Law
Under California's "Shine the Light" law (California Civil Code Section 1798.83), if you are a California resident, you may opt-out of the disclosure of your personal information to third parties for such third parties' direct marketing purposes. You may also request that we provide you with (1) a list of the categories of information disclosed by us to third parties for such third parties' direct marketing purposes during the immediately preceding calendar year and (2) the names and addresses of all of the third parties that disclosed your personal information to for direct marking purposes in the immediately preceding year. To exercise your rights under California's "Shine the Light" law, please contact us using the contact information we provided to you below.
Unsubscribing From Our Email List
If you would like to unsubscribe from our email list, please contact us or use the unsubscribe link in one of our emails to you and we will remove your name from our email list. Please understand that you may receive emails between the time you request to be removed from our list and the time we are able to process your request. Email communications are not encrypted and are not considered a secure means of transmitting credit card numbers or other payment information. We will never ask for sensitive information via email.
Contact Us
Please get in touch with us if you have any questions about these Notices, the practices of the Websites, your dealings with the Websites, or would like to exercise any of your rights afforded by applicable law. You may contact us by mail at the following address:
MSP Fuel LLC
425 Town Plaza Ave, Suite 205
Ponte Vedra Beach, Florida 32081
You may also contact us by email at Support@MSPFuel.com with "Privacy" in the subject line or at our toll-free number (877) MSP-FUEL.